food memory

我竟用味覺在記憶城市。 在所有感覺記憶中,氣味感覺最不容易忘記。視覺記憶在幾天甚至幾小時內就可能淡化,而產生嗅覺和味覺的事物卻能令人記憶長久 ................................................ 原來味覺比視覺記憶更長久。

Monday, September 01, 2008

Pringles Are Not Potato Chips

某天在報章閱讀一則新聞:品客薯片並非真正薯片 - 英國一單稅務訟裁案件中,P&G為了避免支付"薯片稅",証明旗下的品客是薯仔及麵粉的合成物,並非真正薯片。(詳情請參閱以下新聞)

無論勝訴或敗訴,品客都是輸家,當我知道它是假薯片後,完全沒有購買慾。
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Pringles Are Not Potato Chips, Judge Says in Tax Case
By James Lumley

July 4 (Bloomberg) -- Pringles, Procter & Gamble Co.'s salty snack stacked in a tube, are not potato chips, a London judge ruled today in a tax dispute.

Pringles don't fulfill the legal definition of ``potato crisp,'' the British word for ``chip,'' allowing them to be sold tax free in the U.K., Justice Nicholas Warren at the High Court in London ruled.

Under U.K. law, most food is exempt from Britain's 17.5 percent sales tax. Even so, the national tax office claimed that Pringles were covered by an exception for products such as potato chips, sticks or puffs ``and similar products made from the potato, or from potato flour, or from potato starch.''

Procter & Gamble's lawyers claimed at a May hearing that Pringles don't look like a chip, don't feel like a chip, and don't taste like a chip, according to the judgment. They also claim the snack isn't made like a chip since it is cooked from baked dough, not potato slices.

Potato chips ``give a sharply crunchy sensation under the tooth and have to be broken down into jagged pieces when chewed,'' the Cincinnati-based company's lawyers argued. ``It is totally different with a Pringle, indeed a Pringle is designed to melt down on the tongue.''

Warren agreed. Pringles aren't ``made from the potato'' for the purposes of the tax office's exemption, he said. He didn't say what Pringles are, other than that they're tax-exempt.

The U.K. tax office said in an e-mailed statement that it would consider the judgment ``with a view to deciding whether to appeal.''

In a similar case in April the U.K. government was told by Europe's highest court, the European Court of Justice, to entirely refund Marks & Spencer Group Plc more than 20 years-of sales duty charged on chocolate-covered tea cakes.

Between 1971 and 1994 the tax office incorrectly classified them as biscuits, which are taxable, rather than cakes, which aren't.

To contact the reporter on this story: James Lumley in London at jlumley1@bloomberg.net.

Source:
http://www.bloomberg.com/apps/news?pid=20601103&sid=aokzMEmJs.HA&refer=us